Autoresponder Services Improve Your Profits
by: J. Stephen Pope
Perhaps you, like me, have web hosting that includes, free of
any extra charge, unlimited autoresponders. That being the case,
you might be inclined to balk at any suggestion to start paying for
them.
Recently, however, I made the switch to paying a monthly fee for
unlimited autoresponders. Am I rich (with money to burn)? Have I
lost my mind?
Actually, I consider this move to paid autoresponders to be a wise
decision. Here are some reasons why you might want to pay for an
autoresponder service.
1. Sequential Autoresponders: Although many web hosts offer
unlimited autoresponders, each autoresponder is only capable of
sending one response. Building business relationships with paid
autoresponder services can thus increase your sales.
2. Tracking Capabilities: The autoresponders that come with your
web host don't have built-in tracking capabilities. Tracking
customer response with paid
autoresponder services can lead to more effective advertising
campaigns.
3. Deliverability: A very large number of your newsletter
subscribers are not getting your newsletter if it is sent using
your web host's mailing list program. Improving newsletter delivery
with paid autoresponder services will improve your bottom line.
4. Legal Protection: Since the e-mails you send are hosted on the
autoresponder service's servers, you are insulated from false
accusations of sending spam (unsolicited commercial e-mail).
Protect yourself legally with paid autoresponder services.
You could also consider buying an autoresponder program (or script)
that will allow you to run unlimited, sequential autoresponders
from your websites. However, they can be expensive, require some
technical skill, and still have some disadvantages.
For example, since you are hosting your own autoresponders, you
might still have issues with deliverability and legal
protection.
Paid autoresponder services, with their many advantages over other
autoresponder systems, can increase your business profits.
About the author:
J. Stephen Pope, President of Pope Consulting Inc., has been
helping clients to earn maximum business profits
for over twenty-five years.
For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/
To see how autoresponder services can improve your profits,
visit http://www.yenommarketinginc.com/autoresponders.html
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